Overview

• The Instagram clip from Shell Crespo showed employees simulating the abduction of a woman by sealing her in a black bag and loading her into a vehicle before it was removed and the franchise issued an apology.
• Raízen, licensor of the Shell brand in Argentina, condemned the content and said it will take the necessary measures in response.
• The collective Mujeres Periodistas de Entre Ríos filed a formal complaint with the provincial Office of Gender Violence as public figures and users widely denounced the video.
• Jueza de Paz Vanesa Visconti intervened ex officio, citing Entre Ríos Law No. 10.956 on protection against gender‑based violence.
• The agency/community manager behind the post acknowledged conceiving and starring in the video, apologized, and asserted the station owners bore no responsibility, while similar trend-based videos — including one from a YPF station in Marcos Juárez — also surfaced.