Overview
- Shell Crespo (Erich Wagner y Cía. S.R.L.) removed the Instagram reel and issued a public apology acknowledging the content was inappropriate and could be read as endorsing gender violence.
- Raízen, Shell’s brand licensor in Argentina, repudiated the video and said it will take the necessary measures in response to the incident.
- Aixa Contenido Digital said it ideated, produced and published the piece, adding that its community manager appears as the woman in the video and accepting responsibility for the execution.
- Feminist journalists from Entre Ríos filed a formal complaint through the provincial Office of Gender Violence, and Crespo Justice of the Peace Vanesa Visconti took action under provincial law.
- Media identified a similar clip at a YPF station in Marcos Juárez tied to the ‘Ahí viene la CM’ trend; YPF condemned the video and is evaluating sanctions, including ending the operator’s contract and dismissing involved staff.