Overview
- Shell Deutschland and the ADAC announced Monday that their roughly 20‑year cooperation will end on 31 December 2026 and the current one‑cent‑per‑litre discount at participating Shell stations remains valid until then.
- Multiple outlets report that Esso is set to become the ADAC's new partner from 1 September 2026 with a two‑cent introductory discount until 15 October and a one‑cent standard discount thereafter, creating a September–December overlap where members could use discounts at both Esso and Shell.
- The per‑litre savings are small in isolation—one cent equals €0.50 on a 50‑litre fill—but the reported Esso launch promotion would temporarily double that benefit to two cents per litre for new users.
- Esso’s German network of about 1,100 stations is substantially smaller than Shell’s roughly 1,900 sites, which means some ADAC members may have to change where they refuel to use the discount; other partners such as Agip will continue to honour the ADAC one‑cent discount at participating sites.
- Shell says it will push its ClubSmart digital loyalty programme, which currently advertises two cents off Shell FuelSave, and consumers should watch for formal details from ADAC and Esso about rollout, eligible stations and whether any registration will be required.