Overview
- Shell Deutschland and the ADAC announced on Monday that their long-running 1-cent-per-liter discount for ADAC members will end on 31 December 2026 and members can use the benefit at participating Shell stations until that date.
- Shell says it will steer customers toward its own ClubSmart program, which it says currently offers a 2-cent-per-liter discount on Shell FuelSave for enrolled members.
- The direct savings from the ADAC discount are small for single fills — about €0.50 on a 50-liter tank — but add up for frequent drivers over a year.
- Both organisations described the split as mutually agreed and thanked each other publicly, with Shell and ADAC spokespeople noting an orderly transition period through the end of 2026.
- Drivers who want to keep cutting fuel costs after 1 January 2027 will need to enroll in ClubSmart or seek other offers and price-comparison tools, a change that mirrors a wider industry move toward in-house loyalty platforms.