Overview
- Shell and the ADAC announced Monday that their long-running 1‑cent-per-litre discount at Shell stations will end on December 31, 2026.
- Shell said it will shift focus to its ClubSmart programme, which currently gives a 2‑cent per-litre discount on Shell FuelSave and ties discounts to a digital points system.
- The ADAC is seeking replacement partners so members keep a fuel benefit, and BILD reports — without independent confirmation — that Esso will start offering ADAC members a 1‑cent discount on September 1 with a short 2‑cent launch promotion through October 15.
- Other outlets report that ADAC members will continue to get a 1‑cent discount at Agip after the Shell tie ends, and members may face changes in convenience because Esso operates fewer stations than Shell.
- The cooperation began in autumn 2006 and the change highlights a wider industry shift toward proprietary, app-driven loyalty schemes that offer slightly larger discounts but require digital sign-up or platform use; for drivers the immediate effect is a small per-fill cost increase that can add up for frequent tankers.