Overview
- Opened at BHV Paris in early November, the pop-up is Shein’s first physical store worldwide.
- BHV’s owner reports more than 50,000 visitors in five days, with an average basket of about €45 and roughly 15% of shoppers continuing purchases in other departments.
- The launch coincided with allegations that Shein’s site listed illicit items, including sexualized dolls resembling young girls and category A weapons.
- The Interior Ministry has seized the Paris judicial court seeking measures over what it describes as serious public‑order damage, while no nationwide suspension has been ordered and a government review is scheduled next week.
- Shein says it removed the contested listings and will strengthen controls, as some partners distanced themselves from the launch and reports point to planned openings in Grenoble, Reims, Angers, Dijon and Limoges.