Overview
- BHV’s operator reported more than 50,000 visitors in the first five days, with an average basket of €45 and roughly 15% of shoppers continuing purchases in other departments.
- The Interior Ministry has asked the Paris judicial court to act against alleged public‑order harms, and the Prime Minister requested a status review as the company remains under close government watch.
- Shein has closed its third‑party marketplace after authorities flagged illicit and unsafe items, and the commerce minister said only clothing now remains on the site.
- Regulators and customs continue inspections, including checks at Roissy, and France is engaging EU partners on broader enforcement coordination.
- BHV cited strong footfall as Shein plans further French openings, including a Dijon store on November 18, while earlier backlash saw brands such as Odaje, Le Slip Français and Disneyland Paris withdraw from collaborations.