Overview
- SGM, the owner-operator of BHV, postponed planned Shein shop launches in Dijon, Reims, Grenoble, Angers and Limoges, saying the delay could be a few days or weeks.
- Shein temporarily shut its third‑party marketplace in France and limited sales to clothing to avoid an immediate shutdown of its platform.
- French authorities took action after sexualized dolls were found on Shein’s site, with police securing the Paris launch, parts of the platform suspended, and customs opening and detaining related packages.
- BHV’s chief said stores outside Paris are likely too small and that product ranges and pricing must be adjusted, as several luxury brands including Dior, Guerlain and Sandro left the Paris flagship.
- A court process is underway, with the Paris tribunal set to review a potential suspension on November 26 and a parliamentary committee seeking Shein’s testimony on November 18.