Overview
- Doors are set to open Wednesday at 1 p.m. on the sixth floor of BHV Marais in a roughly 1,000‑square‑meter space.
- SGM says five additional Shein stores will follow later in November inside Galeries Lafayette in Dijon, Reims, Grenoble, Angers and Limoges.
- The plan faces sustained opposition from government officials, Paris City Hall, unions and industry groups, with an online petition surpassing 110,000 signatures and a made‑in‑France pop‑up opening opposite the BHV to promote local alternatives.
- Shein was fined three times in France this year for a total of €191 million over cookie law violations, false promotions and failures to declare microplastic fibers.
- Commercial fallout has grown, with tenant brands leaving the BHV, Disneyland Paris canceling a holiday collaboration and the Banque des territoires walking away from talks to finance a purchase of the building’s walls.