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6h ago

Shein’s First In-Store Corner at Paris BHV Draws Huge Crowds

The rollout tests the online giant’s push into French department stores under a partnership the operator publicly defends.

Des grands magasins organisent des évènements pour attirer du public, comme ici à la Samaritaine, en février 2025, à l’occasion du Nouvel An chinois.
Ce mercredi 5 novembre, lors de l'inauguration de l'enseigne Shein au BHV à Paris.
Image
Le logo des Galeries Lafayette sur une vitrine d'un magasin à Lyon (Rhône), le 5 novembre 2025.

Overview

  • Opened Wednesday on the sixth floor, the BHV space drew hundreds who had queued since 8 a.m. to get in.
  • Shoppers came to check rock-bottom prices in person, with many voicing disappointment over garment quality.
  • The more than 1,000-square-meter area led to a chaotic experience marked by staff and security mix-ups and an overamped promotional atmosphere.
  • SGM’s operations chief called the tie-up an “assumed partnership” and said Shein counters will open next in Angers, Dijon, Grenoble, Limoges, and Reims.
  • The expansion proceeds as authorities issue sanctions and a judicial probe targets the platform’s sale of childlike sex dolls, the interior minister seeks a court-ordered block, and SGM-run regional Galeries Lafayette stores transition to the BHV banner.