Overview
- SGM chief Frédéric Merlin reported more than 50,000 visitors in five days, with an average basket of €45 and nearly 15% continuing to shop elsewhere in the store.
- He said BHV is considering expanding the capsule with a fuller menswear offer, a children’s area, a broader dress range and more affordable basics.
- The government has placed Shein under close surveillance, and the Interior Ministry referred the case to the Paris judicial court citing public-order concerns.
- Prime Minister Sébastien Lecornu requested a new status review next week as legal procedures continue.
- Shein says it removed the illicit products and will strengthen controls, and no suspension of its activity in France has been ordered; several partners, including Odaje, Le Slip Français and Disneyland Paris, distanced themselves from the launch.