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Sheinbaum Unveils 'México Imparable' Sports-Tourism Policy With Four-Stop Marathon Series

The program prioritizes inclusion of indigenous athletes to boost local economies.

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Overview

  • Sheinbaum presented the policy Friday morning at the National Palace alongside Tourism Secretary Josefina Rodríguez Zamora and CONADE director Rommel Pacheco.
  • The series schedules marathons in Palenque on September 14, 2025; Mexico City on December 7, 2025; Oaxaca on March 22, 2026; and Chihuahua on June 7, 2026.
  • Each stop features a cultural theme tied to its region — Maya, Mexica, Zapoteca, and Rarámuri — with participation open to runners from indigenous communities.
  • Officials said the initiative aims to foster inclusion of indigenous athletes while stimulating regional economies through sports tourism.
  • Milenio reported that registrations are open, and coverage so far has not detailed budgets, security measures, or other operational plans.