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Sheinbaum Opens Talks With Pascual Over Higher Sugary-Drink Tax

Sheinbaum directed two ministries to convene talks with the worker‑owned producer to evaluate tax options that preserve the public‑health goal.

Overview

  • Congress approved an increase in the IEPS on flavored beverages from 1.64 to 3.08 pesos per liter to take effect next year.
  • The president said Finance and Health officials will hold working groups with Cooperativa Pascual in the coming days to review proposals, with no exemptions announced.
  • Pascual is requesting differentiated fiscal treatment or incentives for social‑economy firms that use Mexican cane sugar and natural fruit.
  • The cooperative warns the higher levy could add more than three pesos per liter to retail prices, reduce sales, and threaten jobs and its market viability, citing disadvantages versus rivals that use cheaper high‑fructose corn syrup.
  • Pascual says it paid roughly 1,500 million pesos in VAT and income tax in 2023 and proposes keeping the current IEPS rate for beverages made with cane sugar and natural fruit.