Overview
- President Claudia Sheinbaum hosted Mazda Motor Corporation CEO Masahiro Moro and his team on Tuesday at Mexico’s National Palace.
- The discussion focused on potential investments in the country and alignment with the government’s Plan México, according to Sheinbaum’s post on social media.
- Sheinbaum highlighted that the economy is strong, offering pro-investment messaging without announcing specific new commitments from Mazda.
- In 2024 Mazda had flagged a possible shift in its Mexico strategy due to U.S. tariff threats, while 2025 diplomacy and USMCA rules helped limit industry-wide impacts.
- Mazda de México’s Mazda Kokoro program, launched in July 2025, links dealer donations to new-vehicle sales and maintenance services to support children in Mexico.