Overview
- President Claudia Sheinbaum hosted Mazda global chief Masahiro Moro at Mexico's National Palace on October 21 to talk about investments.
- She highlighted Plan México, whose auto pillar targets a 10% rise in vehicles for the domestic market and 15% national content in Mexican-made cars by 2030.
- Neither side disclosed specific new commitments such as investment amounts, plant locations, or timelines in the reports.
- Reporting recalls Mazda weighed a plan B in 2024 over threatened U.S. tariffs, while in 2025 Mexico was described as largely spared from auto levies under the USMCA framework.
- Mazda México recently launched the Mazda Kokoro program that donates 100 pesos per new car and 25 pesos per service, with the company matching dealer contributions for children's causes.