Overview

• The program targets direct purchases from smallholders, benefiting 6,646 families in Oaxaca, Puebla, Veracruz and Guerrero, with sourcing from indigenous communities including mixes, mixtecos, nahuas, otomíes, popolucas, tlapanecos and totonacos.
• Officials reported an initial investment of 59.4 million pesos and just over 900 tonnes of coffee collected to date under the Sembrando Vida framework.
• The collection network includes 14 fixed centers and eight mobile points spanning 72 municipalities and 465 localities.
• Café Bienestar is described as 100% Mexican coffee with no additives, sweeteners, flavorings or colorants, sold at fixed prices of 35, 65 and 110 pesos for 50, 90 and 205 grams.
• Sales start in Mexico City, State of Mexico, Michoacán, Morelos, Puebla and Tlaxcala, with additional stages planned to expand to more states.