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Sheinbaum Launches Café Bienestar, Backing Small Producers With Fixed-Price, 100% Mexican Coffee

The government will sell the new brand through Tiendas del Bienestar in a phased rollout following a 59.4 million peso social investment.

Overview

  • Authorities said 6,646 small producers, prioritized from indigenous communities in Oaxaca, Puebla, Veracruz and La Montaña de Guerrero, are supplying the program.
  • Initial stock totals 913.56 tonnes collected via 14 centers and 8 mobile points spanning 72 municipalities and 465 localities.
  • Jars are priced at 35 pesos for 50 g, 65 pesos for 90 g and 110 pesos for 205 g, with first-phase sales in Mexico City, State of Mexico, Michoacán, Morelos, Puebla and Tlaxcala.
  • Officials emphasized the product contains only coffee with no additives, sweeteners, flavorings or colorants, and highlighted a blend dominated by arábica with a smaller share of robusta.
  • Coverage differs on whether the initial product is soluble or ground; the government also signaled plans to build a plant for soluble coffee, citing strong household preference for instant.