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Sheinbaum Confirms Veracruz Meeting With Salma Hayek, Weighs Film-Incentive Push

Hayek pitched incentives to draw more shoots to Mexico after a nearly two-hour conversation in Veracruz.

Overview

  • Sheinbaum shared an Instagram photo with the caption “Mujeres Mexicanas,” revealing the encounter during her Veracruz visit.
  • The president said they spoke for nearly two hours and called Hayek an extraordinary woman.
  • Sheinbaum reported that Hayek is working on a film in Veracruz, describing the project as private with details undisclosed.
  • Hayek proposed creating incentives to attract national and international productions, which Sheinbaum said they will discuss, with no formal program announced.
  • Recalling her time leading Mexico City, Sheinbaum cited faster filming permits that she says generated about 220,000 temporary jobs and praised Hayek’s migrant-rights advocacy and the global impact of Frida.