Overview

• The president said the program will be presented soon with María Luisa Albores and will prioritize producers in the Montaña de Guerrero.
• Officials described a supply chain that buys beans at a good price, processes them into soluble coffee, and distributes them through Tiendas del Bienestar.
• The product was billed as 100% Mexican coffee, with Sheinbaum highlighting quality as a selling point.
• RÉCORD reported a retail price of 65 pesos per jar, a figure not yet confirmed by official product listings.
• Sheinbaum also previewed community tortillerías to add value to native maize with a focus on supporting indigenous women.