Overview

• The president unveiled the initiative during Friday's morning briefing and said a formal presentation with María Luisa Albores will follow soon.
• The program targets producers in the Montaña de Guerrero and prioritizes indigenous women coffee growers.
• The government will buy coffee at a favorable price, process it into instant form, and market it under the Café del Bienestar label.
• Sales are slated for Tiendas del Bienestar at 65 pesos per jar, with the coffee described as 100% Mexican.
• A companion effort will establish community tortillerías for indigenous women to add value to native maize, with operational details and rollout timelines still pending.