Overview

• The alliance with Société des Grands Magasins establishes the brand’s first permanent stores, including a site inside Paris’s BHV Marais and placements in Galeries Lafayette franchises in Dijon, Reims, Grenoble, Angers and Limoges.
• Shein portrays the plan as a way to attract younger, international shoppers to department stores, pairing the push with a new Pimkie partnership that extends the French label’s reach to 160 countries on its platform.
• French apparel groups and several politicians condemn the expansion, citing concerns over labor conditions, environmental impact and pressure on city‑center retailers.
• An economist quoted by TF1 Info argues that Shein’s ultra‑low prices likely involve selling at a loss to gain market share, a practice critics warn could undercut competitors.
• The store rollout lands as the European Commission advances a proposal to charge €2 on each small parcel entering the EU, and analysts question whether Shein’s rapid, low‑cost online model fits brick‑and‑mortar inventory realities.