Overview

• The rollout begins at BHV Marais in Paris, followed by Galeries Lafayette sites in Dijon, Reims, Grenoble, Angers and Limoges.
• Shein says France will host its first permanent brick-and-mortar locations worldwide.
• The openings are being executed with Société des Grands Magasins, which operates BHV Marais and several Galeries Lafayette stores.
• Shein pledges about 200 direct and indirect roles within SGM tied to the store launches.
• Industry groups accuse the company of unfair competition, environmental harm and poor labor conditions, and say it benefits from an EU small-parcel duty exemption.