Overview
- Shein announced six permanent locations rolling out from November 2025, starting inside BHV Marais in Paris, then expanding to Dijon, Reims, Grenoble, Angers and Limoges.
- The rollout, a shift from prior pop-ups, is in partnership with Société des Grands Magasins, whose president says the stores aim to attract younger shoppers to department venues.
- Shein describes the plan as an urban revitalization effort and pledges roughly 200 direct and indirect jobs in France.
- Galeries Lafayette issued a public rebuke of hosting the brand in five branches carrying its name, noting the sites no longer belong to the group.
- French legislators are pursuing a fast-fashion bill that could bar Shein from advertising, while industry groups cite unfair competition along with environmental and labor concerns.