Overview

• The first site will open at BHV Marais in Paris in early November, followed by five shop-in-shops in Dijon, Reims, Grenoble, Angers and Limoges.
• Shein is partnering with Société des Grands Magasins, which operates BHV and regional stores under the Galeries Lafayette name.
• Shein and SGM say the plan will create about 200 direct and indirect jobs in France.
• Galeries Lafayette says the openings in stores carrying its name violate franchise obligations and it will try to block them, while SGM insists it is compliant.
• Trade groups and local officials in France criticized the move and highlighted Shein’s record, noting a €40 million fine this year for misleading discounts and fresh OECD criticism of its standards.