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1h ago

Shein to Open First Permanent Stores in France as Galeries Lafayette Objects

The deal with property group SGM has triggered formal resistance that puts the November rollout in doubt.

Des vêtements Shein sur des ceintres. Image d'illustration.
La marque Shein a choisi la France pour établir ses premières boutiques physiques pérennes.
Devant un magasin éphémère Shein, en 2024 à Marseille.
La plateforme chinoise Shein a annoncé son arrivée en France, avec l'ouverture de magasins dans six grandes villes, dont Paris, dans les prochains mois.

Overview

  • Shein and SGM announced six permanent boutiques starting in November at BHV Marais in Paris and in Galeries Lafayette stores in Dijon, Reims, Grenoble, Angers and Limoges.
  • Galeries Lafayette said it refuses the installations in affiliated stores, citing values and affiliation terms, while SGM maintains the plan is contractually compliant and says dialogue continues.
  • Paris authorities and industry groups denounced the project, with the city’s commerce deputy urging SGM to reconsider and the mayor criticizing the alignment with ultra fast‑fashion.
  • Several BHV vendors responded by pulling or planning to pull their products, including Maison Lejaby and Aime, signaling commercial fallout at the Paris flagship.
  • Shein frames the partnership as revitalizing high streets with 200 jobs and says it is reinforcing product quality and EU compliance, as lawmakers urge faster enactment of an anti–fast‑fashion law.