Overview

• Pimkie products are slated to appear on Shein’s marketplace by year’s end with access to about 160 countries, backed by logistics, on‑demand production and order‑processing services.
• Shein unveiled its Xcelerator program in France, the UK and China, positioning the initiative as support for established and emerging brands beyond simple marketplace listing.
• Pimkie’s president Salih Halassi targets at least 30% of sales online, up from roughly 6% today, arguing the digital lift is needed to sustain the company’s physical stores.
• The Alliance du commerce labeled the partnership “inacceptable,” and French textile federations denounced the move as they co‑signed a letter urging the European Commission to take urgent measures against ultra‑fast fashion.
• Le Figaro reported that Shein and Pimkie have created a joint venture to pursue their shared ambitions, a detail not formally confirmed by both companies in the other coverage.