Overview

• Shein announced six permanent locations in France, starting with a BHV Marais store in Paris in November followed by five sites in Galeries Lafayette–branded department stores in Dijon, Reims, Grenoble, Angers and Limoges.
• Société des Grands Magasins, which operates BHV Marais and several Galeries Lafayette–branded regional stores, is partnering with Shein on the openings.
• Galeries Lafayette said the regional shop-in-shops would breach SGM’s contractual obligations and that it does not share Shein’s values, while SGM maintains the plan complies with their agreement.
• Shein and SGM say the rollout will create about 200 direct and indirect jobs in France and draw younger shoppers to department stores.
• The move intensifies industry pushback in France, with a leading fashion retail association criticizing Shein’s model as lawmakers advance a draft fast-fashion law that could restrict the company’s advertising.