Overview

• Shein announced six permanent stores starting in November, beginning at BHV Marais in Paris then rolling out to Dijon, Reims, Grenoble, Angers and Limoges.
• The plan is tied to a partnership with property owner Société des Grands Magasins, which controls BHV Marais and several Galeries Lafayette–affiliated locations.
• Galeries Lafayette issued an official refusal to host Shein in the affiliated stores, citing the brand’s ultra‑fast‑fashion positioning and practices as incompatible with its values and contractual standards.
• SGM asserted the partnership complies with its agreements with Galeries Lafayette and said dialogue is ongoing to resolve what it called a misunderstanding.
• Shein presented the rollout as a boost to city centers with roughly 200 direct and indirect jobs, while the company continues to face European scrutiny and a €40 million French fine imposed in July for deceptive pricing.