Shein Secures Return to India Through Reliance Partnership

The Chinese fast fashion brand will operate under strict government conditions, with Reliance Retail maintaining full control over local operations and data.

• Shein, banned in India since 2020 over national security concerns, has been approved to re-enter the market under a partnership with Reliance Retail.
• Reliance Retail will have complete ownership and operational control of the platform, with Shein functioning solely as a technology partner.
• All data, including personal and non-personal information from Indian customers, will remain on Indian servers, inaccessible to Shein.
• Shein-branded products will be manufactured locally in India, supporting the domestic textile industry and creating new employment opportunities.
• The approval followed extensive government reviews involving multiple ministries, with stringent security audits required to ensure compliance.

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