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Shein Revenue Hits $37 Billion as Profit Falls and U.S. Tariff Risks Rise

The company points to fast-changing U.S. import rules since April as a growing operational risk.

Overview

  • Newly filed accounts show global revenue up 20% to $37bn, while pre-tax profit fell to $1.5bn on higher selling and marketing costs.
  • Shein warns that evolving U.S. tariff and import policies have increased uncertainty that could affect future performance.
  • News reports say the retailer’s U.S. trade is thought to have been hit after President Donald Trump’s administration ended the $800 de minimis import exemption.
  • Shein is reported to be pursuing a Hong Kong listing after earlier efforts to float in the U.S. and UK faltered.
  • In the UK, critics allege profit shifting to a Singapore parent as the firm paid £9.6m in corporation tax on roughly £2bn of sales, claims Shein rejects, while low-value import rules around £135 continue to draw scrutiny alongside concerns over labor and environmental practices.