Overview

• The product page showed an AI model resembling Luigi Mangione, the U.S. defendant detained in New York and accused of killing UnitedHealthcare CEO Brian Thompson in 2024.
• Shein told TMZ the image was deleted immediately upon discovery and said it came from an external vendor, a statement also reported by CNN via Spanish media.
• The company says it is conducting a thorough review, strengthening oversight of ads, and will take action against the supplier under its policies.
• The listing went viral on social platforms and intensified debate over generative AI, consent, and human review in fashion marketing.
• Reporting citing TMZ notes the $11.69 shirt briefly neared sellout before the listing was taken down.