Overview
- A shirt listing on Shein’s site featured an AI-created model resembling Luigi Mangione, which spread on social media before the company took it down.
- Shein said the image came from an external provider and told TMZ and CNN it was removed immediately upon discovery.
- The company says it is investigating, tightening monitoring processes, and will take action against the supplier under its policies.
- The incident fueled criticism and renewed calls for clearer ethics and human oversight as fashion brands increasingly use generative AI for models and campaigns.
- Mangione, a 26-year-old U.S. engineer accused of killing UnitedHealthcare CEO Brian Thompson in December 2024, remains jailed in Brooklyn awaiting trial.