Shein Relaunches in India Through Reliance Partnership After 2020 Ban
The Chinese fast fashion brand returns under strict regulatory conditions, leveraging Reliance Retail's platform to comply with Indian laws and promote local manufacturing.
- Shein, banned in India in 2020 over data security concerns, has re-entered the market through a partnership with Reliance Retail Ventures Limited (RRVL).
- The new Shein India app launched on February 1, 2025, initially offering affordable fashion in major cities like Delhi, Mumbai, and Bangalore, with plans for nationwide expansion.
- Under the licensing agreement, Reliance Retail retains complete ownership and control of the platform, ensuring all operational data is stored locally in India and inaccessible to Shein.
- The collaboration aims to boost India's textile manufacturing sector by connecting local manufacturers and suppliers to produce Shein-branded products for domestic and international markets.
- The re-entry positions Reliance Retail to compete with major fashion platforms like Myntra, Zara, and H&M while further consolidating its presence in India's lifestyle and e-commerce sectors.
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