Overview

• The product listing used an AI-generated image resembling Luigi Mangione to model a shirt on Shein’s website.
• After the image went viral, Shein said it removed the listing immediately upon discovery and blamed a third‑party supplier, according to statements reported by TMZ and CNN.
• The company says it has opened an internal investigation, is strengthening monitoring processes, and will take action against the supplier in line with its policies.
• Mangione, 26, remains detained in Brooklyn awaiting trial on eleven state and four federal charges related to the December 2024 killing of UnitedHealthcare CEO Brian Thompson.
• The incident has intensified scrutiny of fashion’s expanding use of AI models and digital twins, with commentators calling for stronger ethical safeguards and human oversight.