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Shein Opens Probe After Listing Used Image Resembling Luigi Mangione

Shein attributes the photo to a third‑party vendor, prompting an internal review of its listing controls.

Overview

  • The company removed the shirt page immediately and said the image came from a marketplace seller, with archived captures identifying the vendor as Manfinity.
  • An Internet Archive snapshot shows the floral short‑sleeve shirt priced at about $11.69 and sold out in multiple sizes before the takedown.
  • Reporters and analysts have not determined whether the picture was AI‑generated or edited, though BBC Verify cited a facial‑recognition match reported at 99.9% that is not definitive.
  • The post went viral after Pop Crave shared screenshots on social media, drawing widespread criticism and questions about Shein’s vetting of vendor imagery.
  • Mangione has pleaded not guilty in the December 2024 killing of UnitedHealthcare CEO Brian Thompson and remains in custody awaiting trial, with prosecutors pursuing the death penalty.