Overview

• France’s DGCCRF imposed a record €40 million fine on Shein for misleading consumers with false discounts and overstated green credentials.
• Investigators found that 11% of advertised discounts were actually price increases, 57% offered no real reduction and 19% were smaller than claimed.
• Shein agreed to the penalty and enacted corrective measures within two months of the probe’s March 2024 launch.
• The group’s status as a Very Large Online Platform under the EU Digital Services Act has triggered coordinated scrutiny by regulators across the bloc.
• Despite growing to a 3% share of France’s apparel market, Shein remains under fire for environmental pollution, unfair competition and labor concerns.