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Shein and Reliance Retail Aim to Export India-Made Fashion Globally Within a Year

Reliance will oversee India’s Shein operations under a licensing deal designed to shift manufacturing from China in response to US tariffs.

Shein, Reliance aim to sell India-made clothes globally within a year: Report
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Reliance Shein
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Overview

  • Shein and Reliance Retail plan to expand India’s garment supplier base from 150 to 1,000 by mid-2026 to build a domestic fast-fashion hub.
  • The partners intend to list India-made Shein apparel on their US and UK e-commerce platforms within the next six to 12 months.
  • Under the agreement, Reliance holds exclusive licensing rights for all Shein production, supply-chain management and sales in India.
  • Reliance is investing in on-demand production processes and boosting synthetic fabric capabilities to support scalable local manufacturing.
  • Since relaunching in February, the Shein India app has recorded 2.7 million downloads and maintained average monthly growth of 120 percent.