Overview

• Under Shein's new Xcelerator program, Pimkie will list its products on Shein by year‑end, making them available in 160 countries.
• The partnership includes tailored services such as logistics, on‑demand production, and online order processing.
• Pimkie says online sales are about 6% today and targets at least 30% to help sustain its physical retail network.
• French and European apparel federations condemned the deal as unacceptable and pressed the European Commission for urgent action against ultra‑fast fashion platforms.
• The move comes after heightened regulatory pressure on Shein, including a reported €40 million fine in France for deceptive commercial practices.