Overview

• Pimkie will list its products on Shein’s marketplace by year-end, giving the French brand access to customers in more than 160 countries.
• Under Shein’s Xcelerator program, the joint venture provides logistics, on‑demand production and online order handling to speed Pimkie’s digital shift.
• Pimkie aims to raise the share of online sales from roughly 6% to at least 30% while maintaining about 200 stores and launching exclusive lower‑priced items on Shein.
• France’s Alliance du Commerce denounced the deal as unacceptable, alleging Shein fails to meet tax, labor and environmental standards required of other retailers.
• The move renews scrutiny of Shein following a record €40 million fine for deceptive practices in 2025, and the company says similar partnerships with established brands will follow.