Shein and Forever 21 form partnership to expand fast fashion reach

Shein acquires about one-third interest in Forever 21 operator Sparc Group, which becomes minority shareholder in Shein
Deal aims to leverage Shein's online platform and Forever 21's stores to reach more customers
Partnership allows Shein to potentially sell its products in Forever 21 locations
Forever 21 gets expanded distribution through Shein's website and 150 million online customers
Collaboration seen as move to enhance competitiveness in fast-fashion space catering to young shoppers