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Sheffield Wednesday’s Insolvency Triggers Fanshop Surge as Sheffield’s Clubs Battle the Drop

A rush of merchandise purchases followed the appointment of insolvency administrators, offering brief respite to a club hit by a points penalty and a transfer embargo.

Overview

  • Sheffield Wednesday filed for insolvency with administrators appointed, drawing a 12-point deduction and staving off a reported HMRC move to force dissolution.
  • Wednesday is under a transfer embargo until the winter 2026/27 window and sits about 16 points from safety after 12 of 46 league matches.
  • Supporters bought roughly £200,000 of merchandise within two days of the filing, TNT Sports reported, after some fans had recently boycotted a match.
  • Fans welcomed the end of Dejphon Chansiri’s tenure, and the BBC reported negotiations over a potential sale of the club.
  • Across the city, Sheffield United dismissed Rubén Sellés after five straight defeats, rehired Chris Wilder, and have shown a modest uptick yet remain in the relegation fight.