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Sheffield United Appoint Ruben Selles to Drive Data-Led Rebuild

COH Sports has handed Selles a three-year contract to bring analytics-driven recruitment to Bramall Lane after missing out on promotion

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Soccer Football - Championship - Sheffield United v Bristol City - Bramall Lane, Bristol, Britain - May 12, 2025, Sheffield United manager Chris Wilder celebrates after the match Action Images via Reuters/Lee Smith/File Photo
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Overview

  • Chris Wilder departed by mutual consent following Sheffield United’s playoff final defeat that denied them a return to the Premier League Wilder had led the Blades to a club-record 92-point Championship season before conceding a 95th-minute winner to Sunderland at Wembley
  • Ruben Selles was confirmed as Wilder’s successor less than an hour after the exit announcement and has signed a three-year deal
  • New owners COH Sports are prioritizing analytics in both player recruitment and on-field tactics to establish a longer-term, sustainable model
  • Selles has pledged to implement a proactive, data-informed playing style while preserving the club’s traditional footballing identity