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Sheffield United Appoint Ruben Selles as Wilder Exits in Data-Driven Overhaul

COH Sports has moved swiftly to install a manager aligned with its analytical recruitment vision

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Soccer Football - Championship - Sheffield United v Bristol City - Bramall Lane, Bristol, Britain - May 12, 2025, Sheffield United manager Chris Wilder celebrates after the match Action Images via Reuters/Lee Smith/File Photo
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Overview

  • Chris Wilder departed by mutual consent after failing to secure Premier League promotion in the Championship play-off final defeat to Sunderland
  • American-based consortium COH Sports, owner since December 2023, prioritized a data-led approach that clashed with Wilder’s recruitment plans
  • Ruben Selles was confirmed as Wilder’s successor less than an hour after the announcement and has signed a three-year contract
  • Despite leading the club to a Championship-record 92 points, Wilder parted ways over disagreements on transfer targets
  • The new regime’s strategy focuses on AI-driven scouting tools and a younger coaching model to build long-term competitiveness