Shedeur Sanders Inks Historic NIL Deal with Nike

Colorado quarterback Shedeur Sanders becomes the first college football player to sign a footwear and apparel contract with Nike, following in his father Deion Sanders' footsteps.

Sanders' NIL valuation is the highest in college sports at $4.7 million.
The deal includes custom footwear and apparel, potentially boosting his market value further.
Nike celebrated the partnership with a Times Square billboard featuring Sanders.
Sanders aims to build on his father's legacy with his own line of cleats.
He is projected to be a top pick in the 2025 NFL Draft.