Overview
- Rini debuted Nov. 6 with three items—the Hydrating Hydrogel Mask, After Sun Hydrogel Mask and Everyday Face Sheet Mask—priced $5.99 to $6.99 and offered in puppy, unicorn and panda designs.
- Products are available on heyrini.com with shipping beyond the U.S., including to Europe, Mexico and Canada.
- Founders Shay Mitchell, Esther Song and Matte Babel say formulas were developed in South Korea and dermatologically tested, with company materials citing pediatric toxicologist oversight and regulatory reviews.
- Coverage highlights confusion over the intended age range, with reports variously listing 4–12 or 3 and up, adding to questions about necessity and safety.
- Social media criticism has intensified over normalizing beauty routines for children, while the founders describe the line as playful self-care and experts reiterate that basic cleanser, fragrance-free moisturizer and sunscreen are typically sufficient.