Overview
- Rini launched on Nov. 6 with playful sheet and hydrogel face masks containing ingredients such as aloe vera, vitamin E and vitamin B12 for children labeled ages 3+.
- The company says formulas were developed with pediatric chemists in South Korea and clinically tested in the U.S., with single masks priced at $5.99 to $6.99 and some multi-packs listed as sold out.
- Social media commenters criticized promoting skincare to young children, with some objecting to imagery perceived as targeting girls.
- A dermatologist quoted by TODAY.com cautioned that kids generally do not need these ingredients and advised saving routines for preteen changes while focusing on basics like gentle cleansing, moisturizer and sunscreen.
- A California bill introduced this year would prohibit sales of products with vitamin A or alpha hydroxy acids to minors, and some Rini masks list citric acid, though no regulatory action has been taken.