Overview
- Rini debuted in early November with five sheet and hydrogel face masks for ages three and up, priced around €6 and manufactured in South Korea.
- The founders say formulas were developed with pediatric chemists, tested by dermatologists in the US, and designed to meet EU Cosmetic Regulation standards.
- Reaction online has been polarized, with some parents seeking kid‑specific options and opinion writers framing the products as tools for nurturing self‑care.
- Industry voices weighed in, including a Kiehl’s Instagram post stating “The only face mask kids should put on” and a marketer warning about adult beauty norms reaching children.
- Rini says it plans to expand its skincare and play offerings by summer 2026.