Overview
- Rini launched Nov. 6 with sheet and hydrogel face masks for children as young as 3–4+, including animal-themed cotton sheets and aloe-infused after‑sun jellies priced at $5.99–$6.99.
- Clinicians quoted across outlets caution that toddlers’ thinner skin can be irritated by long ingredient lists, with one dermatologist counting about 68 ingredients in a sheet mask and advising against such products.
- Mitchell and co-founders say the line was inspired by their children’s curiosity and position the masks as gentle, dermatologist-tested formulas developed with pediatric chemists in South Korea.
- Reaction online has been sharply critical from many parents and child-safety advocates who see unnecessary beauty marketing to very young kids, while some parents and creators defend the idea as a safer, playful outlet.
- Coverage notes some bundles sold out following the launch, and reporters highlight a pending California proposal to restrict sales of products with vitamin A or alpha hydroxy acids to minors, which would include masks listing citric acid.