Overview
- Rini launched in early November with five Korea-made face masks priced about $5.99 to $6.99, shipping to select countries.
- Social media responses labeled the concept “dystopian” and “tone deaf,” though some parents described the masks as harmless play.
- Dermatologists including Laura Scardamaglia and Amy Perkins said routine skin care for young children is unnecessary beyond sun protection and may irritate developing skin.
- Experts also warned of potential self-esteem harms from early beauty socialization, while Rini emphasizes pediatric-chemist involvement, dermatologist testing, and gentle formulas without strong actives.
- Rini told Glamour its Introductory Bundle sold out within four days, as doctors and founders of another brand noted that terms like “dermatologist-tested” lack standardized definitions and urged greater testing transparency.