Overview
- Rini debuts with three masks—the Hydrating Hydrogel, After Sun Hydrogel, and Everyday Face Sheet Mask—spanning five SKUs.
- The masks are available online now for $5.99 to $6.99, with U.S. sales and shipping to Europe, Mexico, and Canada.
- Formulated in Korea with ingredients such as vitamin B12, aloe, beta-glucan, and tremella mushroom, the products are presented as gentle for sensitive skin based on brand claims.
- The founders cite a struggle to remove children’s face paint as the origin of the idea and say their daughters will help shape future products.
- The brand targets kids roughly ages 4 to 12 in a fast-growing youth beauty market, with cited data indicating Gen Alpha and Gen Z drive about 40% of skin-care revenue at major retailers.